CREATING YOUR LIVE EVENT CAMPAIGN
The Campaign Builder is very easy to use. Here’s a description of the steps that you should follow when you create a campaign for your live video.
STEP 1. CLICK ON GO LIVE
STEP 2. SELECT STREAM LIVE
STEP 3. SELECT A TEMPLATE
STEP 4. CLICK ON WHAT
This is where you will customize your campaign by adding your content. These include your logo, background image, tagline or big idea, social media links, and link to video. You may upload your own images or get some from the Human Fusion Image Library.
While the template layouts are all different from each other, their design elements are all similar. Only the placement of each varies. Certain specifications for each design element are indicated to ensure the best performance of your campaign. So make sure to follow these specifications.
Note: Advanced Edit Templates lets you move and customize how you want your campaign to appear. In addition to its great features, you can choose which video source you would want to use. It can be from YouTube or Facebook.
Image or Background: Choose an image from the Human Fusion Image Library or upload your own. When opting for the latter, make sure that you comply with the Human Fusion Content Guidelines. (Trial and Lite members will only have access to Free Images in the library, while Pro and Agency members can choose from Getty Images.)
Overlay Content: This is the unique feature of campaigns created in Human Fusion. You can easily add videos to your campaign even without coding knowledge. Simply input the URL of your video uploaded in YouTube or Facebook, then you’re good to go.
Redirect URL: Add in the URL of your landing page. This is very important as this is how potential clients will find your website. After they will be redirected to your landing page after your video stops playing.
For Facebook live video, you can just click the Facebook live map if you wanted to browse live stream videos. Or if you have your own live video you can just simply copy the code on Facebook and paste it on Facebook video embed code.
For YouTube live video, you can just type which live stream video you are searching for in the dropdown box and it would automatically redirect you to the YouTube website.
Logo: Logos should clearly represent the company or the campaign. Recommended size for logos is 100 x 100. Transparent images are the best option.
Recommended size is 300 x 250. If you upload an image that exceeds this size, you may use the Crop Image tool to adjust it so it will fit the template.
If you choose not to upload any image for the background, the template’s default background image will be used.
Tagline: Each text box represents a line or word that is in the Ad Campaign. The default font size indicated is the best option for the template. But you can adjust this, if you wish to do so.
If you want to search for a great headline for your campaign, you can use and click the headline generator.
You can also edit and customize the font design, family, style and size of your tagline. You can also add border and background on the text, and play around with it.
Social Media Links: You may include links to your social media accounts in the campaign. Make sure you insert the correct links.
Click on “Apply Changes” to Preview the changes you make to the template. If you are happy with your design, you may click on “Save and Continue” to move on to the next step.
STEP 5: SET THE CAMPAIGN DETAILS
In this step, you will input important details about your campaign including the campaign name, the campaign description and the start and end date. This step also includes the setting of Credits Budget which will determine the total views for your campaign.
Campaign Name: Members are encouraged to choose a name that will be able to others in the network decide whether or not to explore a possible exchange with them.
Describe The Campaign: The information you provide here should provide a brief overview of what your campaign is all about.
Start & End Date: Set the dates according to the length of time that you want your campaign to be available in the system.
Review all the details you’ve entered. If everything looks good, click on “Save and Continue”.